Summing up

Over the last year I have been able to use my thoughts and imagination to create and publish my music video, this has not only made my creativity side come alive but it has also helped my research and planning side become more efficient; as you will be able to see.
Not only have I been able to plan effectively but I have been able to show the audience members what it is like to be in the situation that 'love' conquers all. Seemingly as my target audience is in the age range where love feels like the most important thing it is important to me that not only does my music video show that love can hurt and will hurt at times but also that it can take time to get the hate and revenge out of your way of life.
Additionally, my evaluation shows the different types of real media products and it is shown throughout the my presentations and also the way I have been able to present my target audience feedback, production entries and so on.
To sum up the year with the use of different technologies I have been able to create my portfolio in a fun and interactive way, which keeps you the reader entertained and also it brings the element of fun to my media portfolio.

Evaluation Question 4

Evaluation Question 3

This is my evaluation question 3 the task set: What have you learned from your audience feedback?

Evaluation Question 2

This is my question 2 of my evaluation answering the question: How effective is the combination of your main product and ancillary texts?
 

Evaluation Question 1

Here you will find my evaluation to the question 1 task: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Draft of my music video

This is my final draft for my music video. I have taken everything that my target audience have said whether that is lip syncing to transitional changes.

Album Advertisement final Draft

This incorporates the colour scheme from the digipak, which shows continuity within my project, and it also shows the light and dark side of love like my digipak and most importantly my video.

Digipak final draft

As i wanted a more professional feel I have decided to make the font black with a white outline, this incorporates the feel of the light and dark like shown in my music video, and also the feel of love through the font used.

Directors commentary

As in every piece of work you always feel like you could do better, but in this case things could have gone a lot worse. I went from two completely different story lines to getting frustrated with transitions, however, I can say not only did I impress myself with the work that I managed to do with this project but I also managed to impress my target audience group to the point that they said they would download the video to watch on an everyday basis.
Furthermore, the differential clips show a unique aspect on the power of love. Love the strong word that gets everyone weak at the knees, in this music video you see the true pain of losing someone you love and this was the plan, to show that in life you can grow stronger from the pain you have been through and that you can always overcome the worst.
The camera angles that I have used in my music video show the emotion of a break up and also the main actress coming through the end. The reflection of the past when she was happy to the pain of the break-up to the end where she comes to terms with being on her own and being okay with it.

The effects that i have used show the contrast between pain that she has been through and the 'happy days'. As you can see the yellow editing shows the happiness of the summer romance, and the darker copper shows the binary opposite.




Not only did producing this music video help my technological skills but it made me  realise how people see music videos and how it can relate to real life. Additionally how it is important to listen and take into consideration all aspects of what your target audience. If i could go back and do anything again it would be learn more technological advance skills to broaden the professionalism of my music video.

Target audience awareness

To get feedback that is recorded and accurate I have put the digipak on my social media site, Facebook, which won't cause inconvenience to my target audience as they can all put what they think on my page and I can take their feedback and amend any changes.

Digipak Draft 2

This is my digipak draft two, I have listened to the feedback from my target audience and incorporated what they have said and taken everything in to consideration. what they would want to see and if it would attract them to buying the album.

Feedback for my digipak second draft

As people in my target audience has a split opinion on the font i have decided to keep the font as it is, as it is the feel that I want the target audience to feel, as the font gives a feel of love and the difference between love and lust.

Feedback from target audience for Digipak

The target audience said a number of things that really helped me understand my digipak from another perspective, with the use of colours and different text how it convey and create a different mood.

Member one, is a a girl aged 16 who is a media student herself, she said she likes it, however the text that lists the songs it's too light.

Member two, is again a female, aged 19 said she loved the effect that i have put on the photographs and she agreed with the first member that said about the colour of the font.

Member three, is male, he is age 16 said not only does he likes the images but he also like the added effect of the quote by Shakespeare he said it gives it another element of emotion.

Member four is female age 17 she loves all aspects of the digipak however she agrees with the first two members about the colour of the font.

All in all this was a very successful draft one as they have given me both praise and helpful feedback that i can change and add to my digipak.

Digipak Draft One

This is my first draft of my Digipak, as you can see the sepia tones connotes the feel of love with the light pink shading gives the meaning of love. The addition of the quote gives the album a more loving feel to which the audience can relate to.

Mise-en-scene in my video

The mise-en-scene has been very basic in my music video for the costumes and make-up it was a simple navy dress and 1950's eyeliner make-up as I wanted her to be as natural as possible.
However the lighting in my music video was very technological as the use of tungten lights at an angle shows the differential between each scene, also the use of natural light shows the purity of the sunlight on the actors faces.
The audience attracts to the music video as they are able to make a mutual understanding with the story line that is put in place.
The representation of my artist is in a sad and in a negative way, as the song puts her in a emotional state, this shows the audience that no matter what artists are human and they do have problems just like everyday people have.
The genre is pop and it is shown in the ballad type form that the music is produced. The music video supports the stereotypical view of ballads that it is all about love and falling out of love.
The narrative of the story, is how women generally feel after a break-up or a problem of arguing and losing the love of your life, and whether you can move on from the pain or if you can begin to feel like your self again.

Third draft of my music video

This is my third draft, there is still some elements that i need to work out, however i want to show my target audience to see their feedback.

Representation in my music video.

The representation in my music video shows the category of love between Men and Females, how some women can find the ending of a relationship life changing and they don't know how to move on, where the stereotypical view is that men tend to have the view that they can move on with ease and they don't necessarily feel the pain like females do.
However in this music video, you see the love and emotion that both characters put in and up until the argument, the audience can relate to this it is like David Buckingham said "the media offer material for experimentation with alternative social identities, if only at the level of fantasy or aspiration." The audience that I have aimed for can understand the way the characters feel, especially the female members of the audience. Not only can females relate to this story line more than the males, but it is because many females from a younger age understand the feel of heartbreak and how that can make you into a bitter person.  

Feedback for third Draft of my music video

Production Entry 9

In this entry I will be discussing the thoughts and process to reach the beginning first scene, where the slow zoom to the eyes takes place. Not only did this take a lot of thought but it took a lot of technical work and effort. The slow zoom was due to the camera shot that I had previously taken whilst filming Jennie singing. The added decrease in speed was used by making the time stretch to 48.78% which is under half of the normal speed of the video.
Additionally the opening of the eyes proved to need a lot of hard work, as the eyes had to open on the crescendo of the music which made the overall first 10 seconds memorable and captivating.

Production Entry 8

Transitions have been my fighting battle, considering the mood that the changes of the scenes could mean for the overall production of the video. Also the idea of using different transitions could this add to the continuity of my video or take away from the entire project itself.
Furthermore, not only does the transitions add different movement and you can connote the emotion of the music video itself.

As you can see above, the different types of transitions show the flashback in the singers eyes which is the overall look that I wanted to achieve. Not only does it show the difference between now and then but it also shows the difference between each situation.