Questionnaire Analysis

During the process of analysing the target audience questionnaire I started to understand the thought process of my target audience and what they wanted from me as a director and producer of my music video.

Adhering Goodwin's theory of 'pop' and girl band type music videos I asked specific questions that I thought would benefit me as the producer, E.G. 'Would you prefer a storyline in the music video?' Two thirds said they would, this showed me that not all members of my target audience has the same opinion on music videos; therefore I need to be versatile in my thought process over the storyboard and main project. 

Target Audience Questionnaire

During this questionnaire I have come up with a number of questions to target a specific type of audience.

https://www.surveymonkey.com/s/929BK96

Target audience Profile

To get closer to my target audience I interviewed a couple of them to find out more about them and what interests them in music. This is the introduction to there part in my Media Coursework, so you as an examiner and marker can get to know what I have been looking for in my target audience.

Target audience description

The music industry sets out a target audience in which the artis/band/group should aim their music at. These are the features that the industry have to consider. 

• Age 
• Gender
• Social Demographic (ABC1-C2DE)
• Occupation
• Hobbies
• Style
• Media grouping- favourite films, favourite T.V. programmes, favourite aritsts/music
• What uses & Gratifications will your music video offer to your audience? 
• What solutions will your music video offer to their problems? (Utopian Theory)

My music video will consider these elements for my target audience. 

• 16-18 years old
• Both males and females 
• ABC1 the genre i have chosen is known more to middle class
• Occupation N/A
• Hobbies N/A
• Style Love/Pain

This target audience will be used throughout my coursework, and i will take every bit of feedback and criticism and turn it into a positive outcome. 

Letter for Copyright Holder

Song Choice

After careful consideration I decided to pick a song that I could not only show emotion but a song that I can use concept and narrative based theories. This song is 'Human' by Christina Perri, this song is about individuality, and that to be human we are and have to be individuals. Also it is about the separation of love in a life and how that has a significant effect on your life.

 

In this music video they focus on the individuality of Christina Perri, shown through the fact that she doesn't have any of her tattoos and her make up is plain and natural; whereas in videos such as 'Jar of Hearts' her style is completely embraced.

In my music video I will be embracing this view, whilst also considering the aspect of love.

How would you plan an effective storyboard to include a hybrid of two or more categories?

To plan an effective storyboard I would:

• Start off with a panning shot zooming in on the band or artist to set the mood of the music video,
• I would then carry on to a wide shot of my character and depending on the music genre I would choose either a high angle or a low angle.
• Furthermore, I would do flashbacks to the band in a dreamy effect, this would show the emotion of the band and also show extreme close-ups of the instruments. (Nickelback - How You Remind Me). Pictures below.
• This will not only create mood, flair and emotion it will give the audience someone to connect to. This increasing the target audience expectation.