Evaluation Question 3

This is my evaluation question 3 the task set: What have you learned from your audience feedback?

Evaluation Question 2

This is my question 2 of my evaluation answering the question: How effective is the combination of your main product and ancillary texts?
 

Evaluation Question 1

Here you will find my evaluation to the question 1 task: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Draft of my music video

This is my final draft for my music video. I have taken everything that my target audience have said whether that is lip syncing to transitional changes.

Album Advertisement final Draft

This incorporates the colour scheme from the digipak, which shows continuity within my project, and it also shows the light and dark side of love like my digipak and most importantly my video.

Digipak final draft

As i wanted a more professional feel I have decided to make the font black with a white outline, this incorporates the feel of the light and dark like shown in my music video, and also the feel of love through the font used.

Directors commentary

As in every piece of work you always feel like you could do better, but in this case things could have gone a lot worse. I went from two completely different story lines to getting frustrated with transitions, however, I can say not only did I impress myself with the work that I managed to do with this project but I also managed to impress my target audience group to the point that they said they would download the video to watch on an everyday basis.
Furthermore, the differential clips show a unique aspect on the power of love. Love the strong word that gets everyone weak at the knees, in this music video you see the true pain of losing someone you love and this was the plan, to show that in life you can grow stronger from the pain you have been through and that you can always overcome the worst.
The camera angles that I have used in my music video show the emotion of a break up and also the main actress coming through the end. The reflection of the past when she was happy to the pain of the break-up to the end where she comes to terms with being on her own and being okay with it.

The effects that i have used show the contrast between pain that she has been through and the 'happy days'. As you can see the yellow editing shows the happiness of the summer romance, and the darker copper shows the binary opposite.




Not only did producing this music video help my technological skills but it made me  realise how people see music videos and how it can relate to real life. Additionally how it is important to listen and take into consideration all aspects of what your target audience. If i could go back and do anything again it would be learn more technological advance skills to broaden the professionalism of my music video.