Production Entry 3

In this editing session I made a number of decisions that what has made my video different and also has became more in depth in meaning, by changing the colours and understanding the emotions of the song it has become more effective with the genre and feel that I was going for.

As you can see the Sepia tone brings the feel of being in a dark in closed place where the singer (Jennie Martin) feels like she needs to break free and become the confident young lady that she is after a  hard childhood as a victim of bullying and violence. The glasses give the feel of being a little bit 'geeky' which is also represented further on when the younger version of the singer is reading in the hall way.

Production Entry 2

Today 04/12/2014 I started my main task of filming. Today I have learnt the important details, from lighting and camera positions to the emotion in the actresses face. In discussion with our media technician and the actress I explained the angle that I was looking for to show that it was a flashback to when the actress got bullied as a young girl. I also explained how I wanted the opening credits to look, with the slow zoom in along with the crescendo of the music. This was helped by the very precise lighting and camera position, to get the zoom perfectly inline with her face.

 As you can see from above, this was the positioning that the camera and tungsten light. Unfortunately as my actress was wearing glasses the tungsten light was reflecting in them, however this is not necessarily a set back but a chance to make the footage even better. As you can see below where the light reflects this therefore means that I cannot use this footage as the audience's eye will automatically be drawn to her glasses.

Even though you could argue that it is her natural reflection if you look closely you can actually see the light bulb and it throws every other aspect away. I am now in the process of looking for a solution to the problem at hand. However, my actress (Jennie) understood the level of emotion that I was looking for in this video, I had to explain my idea about the fact that she was playing an young adult who had been bullied as a child and that I would be making flashback scenes to when she was that little child.

As you can see again the tungsten light is reflecting in her glasses, although the emotion that you can see in her face and in her body language is outstanding and is just the type of thing that I am looking for in my video. Showing that even though we get older it does not change the pain that we have had as children.

This first day of filming has helped me see the light into film making and it has helped me see flaws in using some aspects of technology nowadays.  

Production Entry 1

On Monday 08/12/2014 I decided to do a lighting practice to see whether it was possible to use the tungsten lights and have my actress still wearing glasses, We found out that it is possible with using different angles of the tungsten lights.
This practice is not only going to help me when I am filming the real scene later on. Although I did not have my actress to practice on, I used my class mate who is of a similar height to my actress. However looking very closely at the lighting in the glasses and the eyes, I found that the light reflects in the eyes, although this is not bad positioning of the lighting itself, as if you were outside and the sun was at the highest point of the day then you would still be able to see the sun in their eyes. Below there are three examples of the use of lighting, 1. only one light used glasses on, 2. both lights used glasses on, 3. glasses off both lights used. This gives you the example of the different types of lighting glare and reflection.

1.

2.

3.

As you can see the light will always make a glare in the eyes, this is shown in a number of Digipak and Music videos by the stars. There is an example below of a digipak front cover that shows a light in the eyes.

This has helped me understand more about tungsten lights and how in some cases it is due to bad positioning and some cases it is due to natural occurrences. 

Analysis of a Digipak adverts

Lana Del Rey is a new artist who has come successful in the last couple of years her music has come on leap and bounds, personally I feel this is shown through this advertisement. The font is bold which shows the seriousness in her album; which is also shown through the title, 'Born to Die'.
Furthermore, the light blue theme is carried through with the blue font and the blue sky. Also the white font carries through with the top which makes the advert flow.
It is has the information is clearly put at the bottom which gives the audience the details to pre-order and pay for this album, which is obviously the goal for the artist and the producers.
Additionally the background image gives the album artwork a sense of familiarity with the audience, which will entice the audience more to buy the album.








Jessie J, Who You Are, the black, gold and white colour scheme gives the impression of Jessie J own personal look, with the signature bob and the black nails and lipstick shows the continuity through out the process of the album advertisement.
Like Lana Del Ray's Born to Die it also has the important factors of the record label and her own website where fans can receive information about the upcoming release.

 It mentions the number one international smash hit with B.O.B which will entice her fans and audience to buy the album as if they have listened to the song they will be more interested to see what other hit tracks she has on offer to listen to. Also including the fact that it is her Debut album will also interest her fans as it will be her first public album.

Second anaylsis of a Digipak

 

In this digipak as you can see it is a different genre than Rihanna, this genre shows the country theme through the pictures and the font, the close-up of the woman on the inside cover shows the emotion that would be shown through the music and the lyrics. Also the front cover of the CD case shows the singer/songwriter in a desert which links to the title of the CD as it is called 'Desert Rose' and as she is holding a bag it looks like she is running away from something or someone.

The font shows that the country side comes through from the font style, it is known as Mesquite Std this is a classic font for this genre.

Furthermore, the effects that the editor has put on the photographs adds a sunkissed look. Which is appropriate for the genre and title of the CD itself.

In conclusion the style of the CD case has appealed to me as you can show more clarity and emotion to what the genre is.