Tuesday, 7 October 2014

Music video Analysis 2




'Addicted to You' was released 27 November 2013, by Avicci. The video conveys life in the 1950's for women, how society wanted females to work and not go against the law. Goodwin's theory on the way females bodies should be conveyed through a music video, in this music video it is shown that in the 1950's women were shown to be objects.

The relationship between the lyrics and visuals, shows the genre of music; this music is from the era of jazz and liquor a dangerous era for women. Displayed as they are conveyed as being in a relationship together, which is different as the era they were shown to be apart of it was not seemed as the norm.

Close ups of the females show that they are the main characters and that people should feel a certain emotion towards the characters in this music video.
There is intertextual references as they are looking back to a different era in time, which shows the creative side to the director and producer.
This is a narrative-based music video, there is no sign of Avicci anywhere in this music video, therefore it shows that people will recognise his type of music.

I have looked at these techniques and I will try and use it whilst creating my music video.

No comments:

Post a Comment