Tuesday, 7 October 2014

Music Video Analysis 3


This video is super effective in many ways, but the prime factor has to be its uniqueness of a women so unhappy with life that she decides to just pack it all up and leave. This is the general feeling of the modern era as people want to just escape from the worries such as getting a mortgage or getting a job. This follows the hypodermic syringe model as it injects the idea that just leaving everything behind will make you feel better and lead to happiness.

This video also follows the forms and conventions of a Music magazine as it follows the music, which is a party like theme where the woman is going wild and partying on an island.
This makes the music video memorable to the viewer and imprints the image of a slightly large woman not caring about anything when you listen to the song. This may mean that when people are feeling down they will listen to this song as its something they can relate to.
The lyrics do not really match the visuals apart from the fact that "I can be the one to set you free" imply if you take the chance you can escape and be free of what you are currently doing or how you are currently living your life.

There are close ups but it is not a symbol as the actor is unrelated to the artist. But the notion of looking is there as although she may not be the prettiest or sexiest girl in the world she dresses sexually and entices you to think that whatever you look like you can have a good time. Unfortunately there are no inter textual references but the clip is performance based as you as you are watching what she doesn't rather than listening to her.

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