Andrew Goodwin said that, music videos demonstrate genre characteristics, such as stage performances in metal videos and dance routines for boy/girl bands.
He also said there is a relationship between lyrics and visuals, they could either be illustrative, amplifying or contradicting.
Furthermore, he also said "There is a relationship between music and visuals, either illustrative, amplifying and contradicting."
He additionally stated that "The demands of the of the record label will include the need for lots of close-ups of the artists and the artist may develop motifs which recur across their work (a visual style)"
Goodwin expressed "there is a frequent reference to the notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
He published that 'there is often intertextual reference (to films, TV Programmes, other music videos, etc.)
Throughout this year I will be using and practicing Andrew Goodwin's theory, this will make sure I adhere to the task at hand.
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