Intertextuality is the shaping of a text's meaning by another text. Through-out the history of the music video intertextuality has been used in a number of ways. It can be done by showing parts of a film through a music video; such as, in Whitney Houston's - I Will Always Love You. (1992)
It is also shown in 'Material Girl' by Madonna, unlike Whitney's I Will Always Love You, she decided to wear the same thing as Marilyn Monroe from her movie 'Gentlemen Prefer Blondes'.
Furthermore, this was also shown in 'Californication' - Red Hot Chili Peppers , by making the music video to look like a video game shows great creativity. It brings in a new depth to animation and how you can do anything within music videos and how creative you want to be as a producer/director.
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