This Music video adheres to some of Andrews Goodwin's Theory, by being a 'pop' therefore it has the genre characteristics as a typical girl video as they are dancing (a form of movement).
The clothing in the music there is a lot of sexual connotation and the sexual dancing shows the theory of Mulvey of 'the male gaze'.
The lighting also shows the difference between the light and the dark of each woman's different persona and emotional side to themselves. It is also shown through the lyrics and visuals when the motif changes from the regular beat into the minor aggressive key.
In this music video there is use of camera movement and different camera angles, which help portray the song in the right light for their target audience.
The use of close ups on Beyonce and the different dancers show the 'Single Ladies' in a way of looking for love and a man who will be willing to put a ring on it. This is also shown by the close up of the ring on Beyonce's hand (on her wedding finger) showing that the man should have put a ring on it before he left.
There are no intertextual references in this music video as the dnacers are in a plain room and there are no interruptions of the flow of the music video due to other movies or flash backs entering the music video of any given time.
This is a performance-based music video, there is no sign of any narrative or concept based shots in this video.
Overall, this music video has helped me to understand the different use of camera angles and lighting effects can turn a simple music video into a one of a kind music videos and I will be using these effects in my main task. As we did in our Karaoke task.
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