Research into the Industry

Modern music videos are primarily made and used as a marketing device; intended to promote the sale of music recording.

Music videos became prominent in the 1980

's, when MTV based their format around the medium.

Prior to the 1980's these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promo clip", "promo video", "song video", "song clip" or "film clip".

Music Video Stations

Without the music stations the music videos would not make such a big impact on the ratings and downloads, such as: 

These music video stations have defied and shaped the music video industry, without these major companies music videos wouldn't be where they are today.