The concept of male gaze is one that deals with the way the audience looks at the character on the screen. Mulvey made it clear that men look at females as objects, and not subjects how most women would like to be known as.
Mulvey not only came up with this theory for television but also music videos, take 'Single Ladies' by Beyonce this music video shows women to be only good for provocative and explicit images and that they need a man to get through the day.
Mulvey's theory will help me with the genre i have chosen, as i have chosen pop sung by a female singer I will try to add this theory to the planning and execution of my Music Video.
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